Wuerselen/Bonn, 10th March 2010 – TravelTainment is expanding its know-how and product portfolio in the online marketing segment with the 100 percent share acquisition of Pixell online marketing GmbH with headquarters in Bonn.
The product portfolios of Pixell and TravelTainment complement each other perfectly: Pixell Travel Suite functionality provides automatic distribution of relevant offers from the TravelTainment IBEs via all marketing channels including: SEO, SEM, display marketing, direct marketing and affiliate marketing as well as Twitter, social networks or mobile devices. The end result is, mutual customers like Expedia or TUI can easily add pinpointed context-sensitive offers to complex banner or adword campaigns. The Travel Suite automatically updates each campaign, including the availability and pricing of holiday offers. This unique technology was recognised at Travel Technology Europe when Travel Suite was presented with the events’ Innovation Award in 2009.
The acquisition of Pixell further expands the expertise and services available to TravelTainment customers. The cultures of both businesses fit perfectly as both companies have enjoyed working together for some years.
Andy Owen-Jones, CEO of TravelTainment, is excited with the prospect of close collaboration with the team of 20 experts: "Pixell's know-how makes it possible for us to offer even better products for online marketing and the acquisition of new customers on the Internet in future.
These services are essential for our portal customers and are becoming increasingly important when competing for online customers." Ulrich Klostermann and Ralf Siewert, the founders and directors of Pixell, also agree: "Through the direct access to the TravelTainment and Amadeus systems, Pixell will be able to offer products with an even better performance in future. This will lead to numerous advantages for our German and international customers."
Pixell will continue operating independently, however will be working closely with the TravelTainment team to offer customers the best possible options to maximise online sales and marketing opportunities.
Both companies are exhibiting at the ITB Berlin in Hall 6.1 at Stands 136 and 133, where they will be happy to meet with customers and prospects.
About pixell
pixell online marketing GmbH located in Bonn, Germany, developed the deal management software Travel Suite to become a travel industry standard for online marketing. pixell also plans and implements customized solutions for tour operators and online travel agencies.
Starting as Expedia's lead agency for the German market, pixell developed the first Expedia.de web site in 1999. Since then the expertise in travel technology was build up consequently. Today not only Expedia worldwide uses pixell Travel Suite - amongst others TUI, Thomas Cook, Royal Caribbean boost their sales with pixell technology.