Peterborough, April-03rd-2009 Glasgow based leading travel agent Barrhead Travel have launched a new web booking engine powered by Amadeus owned TravelTainment. The sub-second search technology and online booking capability for package product is unique in the UK as the system provides direct connectivity with the package operators and bypasses the viewdata networks.
Peterborough, April-03rd-2009 Glasgow based leading travel agent Barrhead Travel have launched a new web booking engine powered by Amadeus owned TravelTainment. The sub-second search technology and online booking capability for package product is unique in the UK as the system provides direct connectivity with the package operators and bypasses the viewdata networks.
Julie Taylor Director of Barrhead Travel comments ‘this is a really exciting opportunity, in particular because we are the first travel agent web site in the UK to have direct connectivity to book with Thomas Cook amongst others. TravelTainment technology provides the ability for our customers to find product quickly and book holidays using tour operators xml platforms and for us this was an important requirement. We believe that the consumers’ choice of booking package product online has been to date restricted due to the old standard viewdata connections and until now there has not been an online solution available which can provide the level of functionality we needed. Now with TravelTainment we have a system that can provide a quick and easy route to booking packages online’.
Colin Mckee, Sales Director for TravelTainment, says ‘our tie up with the main brand operators is a major step forward in providing the alternative to booking through viewdata. The viewdata platform is essentially the way all other technology providers are connecting to book package holidays online and the combination of restricted technology and the viewdata connectivity makes the booking experience slower, more cumbersome and in our view unfriendly to the customers. The direct connectivity we now have in place with operators systems along with our sub-second search technology is what makes TravelTainment unique in the market resulting in a quick, easy and more pleasurable route to booking a holiday online which should ultimately increase conversions. Currently we have over 70 million package offers available for booking in our system from 35 operators. This will continue to grow as our strategy is clearly and firmly focused on further increasing product connectivity and distribution channels’.
About TravelTainment – The Amadeus Leisure Group
TravelTainment – The Amadeus Leisure Group provides a multi-market, multi-channel distribution system for effective sale of leisure travel products. Our leading software solutions come into operation at the global online travel agencies such as opodo.de, tui.de, expedia.co.uk and thomascook.fr and several thousand travel agencies in more than 30 countries.
The Amadeus Leisure Group has more than 230 employees. TravelTainment has joined Amadeus in 2006.