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Access e-Media changes name to TravelTainment UK
(13/02/2007)

Peterborough, February-13th-2007 – Access e-Media Ltd. was acquired by TravelTainment AG in 2006 and has now changed name to TravelTainment UK Ltd. The business will market TravelTainment products to the UK travel industry alongside its established and successful TravelMedia brand. TravelTainment in Germany is well known for the Internet booking engine TT-IBE and Retail agency selling system TT-TravelOffice.
The former Access e-Media is the UK’s leading provider of tour operator content management and distribution services. These products include: TravelMedia Brochure Content Management, e-Distribution of brochure content and e-Brochure solutions. The business has already established a strong foothold in the UK and will use this advantage as a platform for launching TravelTainment applications with the initial focus being the Internet Booking Engine TT-IBE.

The “TT-IBE” uses a unique and patented fuzzy logic technology to find made-to-measure travel offers and also provides alternative offers if the given search criteria does not provide a direct match. All travel offers are supported by extensive and accurate multimedia content compiled by TravelTainment. The following options for booking are available: last minute, holiday packages, charter flights, hotel only and villas. Third party services such as car hire, transfers and travel insurance can also be included. Suitable matches can be delivered within milliseconds. The combination of cutting-edge technology and unique supporting travel content helps to improve on the conversion and booking ratios.

TravelTainment UK is presenting its product range at the Travel Technology Show in London on February 13-14 at Stand B14.


About TravelTainment AG:
TravelTainment, headquartered in Aachen/Germany, is an application service and content provider to the travel industry. The company provides consumer and retail optimised IT solutions for the effective sale of travel products.

TravelTainment AG provides booking engine technology to the German leisure travel market. The patented Internet booking engine TT-IBE uses a unique fuzzy logic technology to find suitable alternative offers if the given search criteria fails to provide a direct match. The following options for booking travel offers are available: last minute, package, charter flights, hotel only and villas.
In Germany the well known online selling platforms use the IBE technology such as Avigo, Expedia, Opodo, Thomas Cook, Travelchannel, TUI.

TT- Infobox includes geo-referenced resort and destination content which comprises of high quality images, 360° panoramic views, weather and climate data, information on countries and regions and texts on all relevant resorts, including details on: cities, beaches, hotels, leisure activities and places of interest. Travel offers on customers’ websites can easily be linked to this display
window.

With TT-TravelOffice agents and retailers have the benefit of an extremely powerful module, proved to optimise consultancy and improve sales. The application provides easy and fast access to an abundance of sales-relevant information plus additional useful options and CRM functions for the desktop. More than 4.000 German agencies use TT-TravelOffice.

TravelTainment with its subsidiary IFF GmbH in Bochum and its subsidiaries in the UK and Poland has about 110 employees.


About Access e-Media Ltd.

AEM/TravelMedia is the leading provider of Tour Operator Content management and distribution services, utilising database and Web technologies. Brochure holiday details are accessed electronically by thousands of Agents for easy integration with desktop booking systems and/or consumer web sites. Operators have direct access to update their own content and can also use the TravelMedia e-Brochure application for sending e-Brochures as an alternative to Printed Brochures.

The e-Brochure application is utilised by Operators and Retailers, to reduce print/distribution costs and improve sales. The technology provides both pre-compiled and self-build e-Brochure options, including delivery personalised to customers and linking back to on-line booking or call centres.

TravelMedia’s electronic distribution service includes 100 of the top UK Operators holiday descriptive text and images, including: Summer/Winter Packages, Cruises, Cities, Ski, Tours and Accommodation only. All available content is fully searchable by parameters, including lifestyle search options, providing easy and fast results on specific holiday requirements. The service is used by over 15,000 Agents and over 200 web sites and is assisting the sales process leading to booking.



Contact
TravelTainment AG
www.traveltainment.co.uk
Illa Eggers
Phone: +49 - (0) 24 05 - 44 84-33
eggers@traveltainment.de


Access e-Media Ltd. / TravelMedia
www.travelmedia.ltd.uk
Colin Mckee
Phone: 01733 361345
colin.mckee@traveltainment.co.uk

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